No wonder webshops add images and videos to Whatsapp Mobile Number List to convince visitors to buy their physical goods. E-commerce in particular can benefit from this search trend. Visual search is the way to go to reach the elusive millennials. No less than 62% of millennials prefer to search visually. What is Visual Search? You probably Whatsapp Mobile Number List know it: you spot something and then look it up online. But which words do you type in to find something about it in the search results? Sometimes that can be quite difficult. Traditional text searches are inefficient for finding the right product online, according to 74% of consumers. With visual search, this is Whatsapp Mobile Number List a lot easier. It works like this: you point your smartphone's camera at something in the real world and visual search searches for similar objects online.
Ideal for retailers in fashion, interior, and Whatsapp Mobile Number List electronics. Try it yourself with Blippar or Google Lens!Okay, visual search is the next big thing in consumer search behavior. Time to roll up your sleeves! To get conversions from visual search, you must of course first be findable as a visual search result. Obviously, similar images are important. Below you will find a number of optimization options so that your product Whatsapp Mobile Number List feed is shown in the visual search results, divided into three pillars: structured data, SEO optimization for images, and social media. E-commerce in particular can benefit from this search trend. 1. Structured Data: implement schema markup With structured data you provide more information about the Whatsapp Mobile Number List content on a page to Google in a standardized format.
This is possible in JSON-LD, Microdata, and Whatsapp Mobile Number List RDFa. The big advantage of JSON-LD is that the structured data can be included completely in one place in the head of the HTML. For visual search use the product markup. This ensures that product data is included in the structured data. Fill in the markup, so that textual Whatsapp Mobile Number List search results are enriched and the images are featured in Google Image Search. The more fields, the better, but filling in at least the following fields:2018 is nearing its end. The year when Facebook's privacy laws were criticized, algorithms had to be beaten again and influencers became Whatsapp Mobile Number List Instagram protagonists. A lot has also happened in the field of social advertising.