How many email signups have you received in the last month? More than planned ? Less? Or…one sip…zero? What difference would it make to your business if you doubled those email signups next month (or had more than zero if that's where you are)? It may be easier than you think. This is because, when creating an email signup offer , most websites make a huge mistake. It's a mistake that results in email addresses not being captured, sales not being made, and a business owner feeling like they've wasted their time creating an offer that no one else is is concerned. Surprisingly, the mistake is an easy fix and could give your sales funnel a much better start, which is actually doing its job of creating a connection with the reader, building your brand, and making sales on autopilot.
In this article, we'll explain that big copywriting mistake that marketers make with their membership offers and how, using examples and templates, it can be fixed. BONUS: Be sure to read the entire article, because at the end, you'll have the option to employee email database have your existing opt-in offer copy edited by me! I will edit the top 15 submissions in the comments. Contents The Mistake Most Websites Make With Their Signup Form Copy Fix the Error: What All Signup Forms Should HaveSignup Form Templates Designed for Selling BONUS: Write a copy of the irresistible entry form and I'll edit it! FREE Masterclass: The Genius “10-Step Writing Framework” Behind 11 Different 7-Figure Launches.
The Mistake Most Websites Make With Their Signup Form CopyAlright, enough suspense, here it is: They don't know how to get people to notice their email signup copy. Most email sign-up copies say something like:Subscribe to our newsletter Enter your email address and receive weekly Download our report for free The reader is not encouraged to register. They are not told how the opt-in product will benefit them. There is nothing to do. So they ignore your offer and probably X off the site. Often the business owner thinks the membership offer itself will make the sale. Whether it's a report, a template, an idea file, or a series of emails, the offer itself doesn't sell, unless the copy who presents it does not .