Even simpler still is to run a search for your brand. How many other users out there are providing links to your content? This will indicate how relevant and interesting your content is to your audience and is the most direct, simple measurement you have, for conversions of your social media marketing campaign, to potential new sales. When you initially become immersed in social media marketing it can be a bit overwhelming. Are you wondering where to start? What will be the best for me in my business? What is the difference between LinkedIn and Twitter? Do I really need both?
A great way to answer these questions for yourself is to be sure that you stay focused on your end result. "Keep Your Eyes On The Prize." This past weekend I had to go up on a very tall ladder, not something I am normally good at. My husband reminded me to keep looking up and I did. As a result once I arrived at the roof I was able to really stop and enjoy the great view. I kept myself focused on the goal! (I have been working on the fear of heights for a while, it's working!)
With social media marketing it is the same! You must stay focused on what you want. Why are you using social marketing? What is your goal? Don't get caught in all the action that does not produce results. If you don't learn the lesson the first time the lesson will keep getting harder and harder; until it feels like you are being hit up side the head with a two by four.Three behaviors you can adopt right now.