However, you can partner with Phone Number List another vendor or exchange your list with someone in a data-share arrangement. If someone has a product that you think would benefit your customers, you can make an arrangement with the seller to give him or her access to your list of subscribers. You can put an advertisement in your newsletter and tie your content to this other product or service. However, make sure that the product you are promoting is not, in any way, in competition with your products or services. Also, you should create an agreement with the other vendors with whom you are exchanging marketing lists so that they promote your products and services in their newsletters. This type of agreement, or exchange of lists, is a great way to expand your marketing reach and also maintain the integrity of your newsletter and the loyalty of your readers.
Keep in mind that a list Phone Number List exchange, or joint venture as it's sometimes called, is not the same as selling your list. You don't give Phone Number List up control of the information in your database; you simply agree to mail them your list without giving them access to your actual database. They only get access to your list through you. Deciding to offer access to your subscriber base to someone else, or sell your list of subscribers, is a slippery slope that will take you down a path of consumerism that may or may not hurt your business. Selling your list to another vendor may result in customer dissatisfaction, spam issues, and most importantly, loss of subscribers. I wouldn't do it.
Another important issue to Phone Number List keep in mind is to make sure that the person who you are exchanging lists with has a list that's comparable to yours in some way. Size can matter; if you have a list of 5,000 subscribers, it's not usually a good idea to exchange your list with someone who only has 1,000. Sometimes, however, the content of the list is more important than its size. If the list contains information on the best 1,000 people out there to whom you wouldn't otherwise have access, then that would be a good deal. Try to keep the exchange even and in mutual benefit to both parties. This way, your readers get the benefit of exposure to new information, and you get the benefit of expanding your reach through all of your hard work on your newsletters!