Of any business' growth journey. A robust seo strategy will bolster all of your digital marketing efforts and business engagement platforms. It's what helps organizations gain search engine visibility, target high-quality leads, and ultimately drive the most wanted conversions. Saas companies are no different. In order to harvest these leads and compete, saas businesses need a solid growth strategy framework firmly rooted in saas seo. Today we're going to walk you through our ultimate growth strategy framework; one that guarantees the growth, evolution and conversion of your saas business.
So, without further ado, let's dive in! What is saas seo? Saas seo is search engine optimization specifically tailored for software-as-a-service companies. It's a way to increase organic traffic to saas company websites and improve rankings on search engine results pages (serps). (the source) with a solid saas seo strategy, businesses fuel growth by increasing organic search visibility and driving more consistent and valuable traffic to their websites. This means traffic consisting of people who are looking for information about your software or looking to buy software.
What is saas marketing and is it different from traditional digital marketing? Well yes. Saas seo is specifically intended to help software vendors rank, but still works the same as normal seo for other types of businesses and organizations. Both saas and non-saas seo are based on satisfying the same google ranking factors, including backlinks and quality content. Saas seo can be supported by other digital marketing methods such as ppc (pay-per-click) marketing, social media ads, and affiliate marketing. These tactics can help businesses onboard new customers in a short time.